Imagine the power of Social Media and Business Intelligence, to better understand your customer's needs.
Firstly, gathering social media intelligence requires listening to what your customers are saying. Think beyond Facebook and Twitter, and consider popular forums, blogs and even location-based network sites, like Foursquare and Yelp.
Also, consider monitoring conversations that relate to your key competitors, as these conversations can be leveraged to see how your company compares to them.
Analyze Conversations & Sentiment
Analysis is the next step for how to use social media to gain business intelligence. Obtain conversations, and evaluate what consumers are discussing.
Act on Social Insights
Regardless of the actual insight that is garnered, social intelligence can truly help your company make more definitive and data-driven business decisions based on the voice of the consumers you serve. You just have to know how to use social media to your advantage.